This is a recent project I completed for the Photography class I am taking. The project was for product photography, so I decided to experiment with some techniques I’ve seen floating around on Photoshop tutorials online. The main focus of these ads was to convey a “suspenseful energy”. Each ad spotlights an apex predator. I wanted to instill the feeling of being stalked and hunted before the final strike. At the same time, each ad conveys a cosmic energy reflecting the awesome power of each beast. Each ad is accompanied by the line, “Better. Faster. Stronger.“ I thought it was appropriate seeing that these are the attributes of an apex predator. And there is also a small play on the aesthetic presentation of Daft Punk and their song “Harder Better Faster.” This project is more experimentation than anything. You can check out the individual ads here.





