Failed NIKE Ad

Category: Blog

I forgot to post this a little while ago when I posted the recent school project I did for the new NIKE EDGE athletic shoe.  I liked this concept.  It’s very cinematic in the way that the photos are arranged together like a storyboard; some being full scenes, while other are tight close-ups.  The blacks integrate well with the warmer colours to create an intriguing narrative that is very comic book-like.  I also had to use my own imagery, so I was limited to some old high school basketball pictures I had kicking around.  The final product looks better than I expected it to be.  So why did I trash it and use another concept?  I’ll tell you.  This is an ad targeting basketball players and the NIKE EDGE is a cross training shoe.  Basketball shoes is a completely different industry in itself.  This ad has integrity, but there is no truth to it.  It’s misleading.  I guess I just wanted to make a basketball ad, but didn’t have the right ingredients.  No worries.  It was fun to roll with a small idea and make it grow.


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